Lane & Vale was a Streatham campaign to support local businesses and the community. The closure of the rail bridge at Streatham Common for work had a hugely detrimental impact on local business - some experienced a 70% drop in sales.

Funded by the Streatham Bridge Business Association, the campaign was part of a long-term plan to regenerate the area. The remit was to encourage the community to support the area by making a choice to shop local. I was tasked with research, brand development, and copywriting for press, social media and digital / print marketing.